High-End Luxury Segment In India Are Targeted By The OZEN By Atmosphere At Maadhoo

Loading Maldives Offers.... Maldives-based Atmosphere Hotels & Resorts is set to tap the high-end luxury segment in the Indian market with the opening of its all-inclusive resort, The OZEN by Atmosphere at Maadhoo. The property will offer 90 keys, comprising 44 beach-front villas and 46 on water villas. Within this mix, the resort will offer a 2-bedroom family suite on the beach and a high-end water suite.

Talking about the property, Dinesh Bhaskar, Group Director–Sales and Marketing, Atmosphere Hotels & Resorts, said, “The OZEN by Atmosphere at Maadhoo will open on July 15, 2016. We have curated the entire experience and elements according to the needs of discerning travellers. We believe OZEN will be the next big hospitality development in the Maldives with its location and the exceptional services we have on offer for e.g., the underwater fine dining experience at OZEN is also included within the Luxury All-Inclusive plan being offered at the resort.”

The OZEN by Atmosphere at Maadhoo is situated at a 35-minute drive by speed boat from the Male International Airport. Atmosphere Hotels & Resorts is targeting high-net worth individuals with private jets, business class travellers and celebrity guests to The OZEN property.  Bhaskar said, “There is a huge segment within the Indian market, who are looking for exotic and personalised experiences, without diluting the brand & segment positioning. OZEN is about quality from the time the discerning customer arrives at the Male` International Airport.”

Bookings for The OZEN by Atmosphere at Maadhoo were opened three months ago. “We already have firm bookings of 7,000 room mights from world-over. By August-September, with word-of-mouth publicity, I expect this momentum to pick up within the Indian market too and results will be seen during the upcoming Diwali holidays,” Bhaskar said.

In India, Mumbai-based Krisia Holidays is the Preferred Partner for Atmosphere Hotels & Resorts. Suraj Dalwani, MD, Krisia Holidays, said, “The OZEN by Atmosphere will offer an opportunity to book and live the five-star luxury experience. We are getting inquiries from cities like Jamnagar and Bhubaneswar, besides the Tier-I markets. We are working with our trade channel partners to create awareness about all the Atmosphere resorts.”

Atmosphere Hotels & Resorts also operates The Atmosphere Kanifushi and The Oblu by Atmosphere in the Maldives. “In 2014, Atmosphere Kanifushi welcomed 1,800 customers from India, which increased to 2,400 in 2015, and we are hoping to close the year with 2,750 guests from the country. For Kanifushi, India is the 6th largest source market, globally,” Bhaskar said.