Diva Maldives rebrands itself as Lux* Maldives

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Diva Maldives has rebranded itself as 'Lux* Maldives' in a move aimed at making a difference in the hotel industry and providing a unique experience to its guests.

General Manager Dominik Ruhl told journalists and tour operators during a ceremony held at Traders Hotel's Azure restaurant yesterday that "not much is happening" at the "saturated" five star tourism market in the Maldives.

"Resorts tended to define themselves in terms of the hardware, which we all have – villas, pools architecture. They are all fairly similar – but people don't come to the Maldives to sleep in a 1950s boudoiur. We don't want to follow the same thoughtless patterns we learned in hotel school some 20 years ago," he said.

Ruhl identified the problem with the hotels and resorts in Maldives as the "slow development of the industry" which makes the hotels and resorts "look and feel the same".

"We realised that in order to be different, we have to take certain drastic steps. Luxury is over-rated, so we wanted to give our clients something they don’t expect from a five-star resort based in the Maldives. We want to help them celebrate life in its simplest form," he said.

Among the new features to be introduced, ice cream carts selling homemade low-fat ice cream will go on around the island, fitness instructors will hold outdoor exercises and guests will be exposed to the "Lux-style" of traditional Bodu Beru performances.

Lux* Maldives, as it will be known from today, has imported roasted coffee beans that will undergo grinding on the island and made into its own brand of coffee to be served from a reception-turned-coffeehouse in the lobby complete with newspapers and Kindle e-readers loaded with the latest magazines and papers.

The resort is also collaborating with a company called Carbon Footprint to offset its carbon emissions by year-end and looking at alternative green energy sources such as wind and solar. It will also begin using homemade still and sparkling bottled water to avoid having to dispose of 170,000 plastic bottles a year.

The parent brand – Na├»ade, now Lux* Island Resorts – has also rebranded its other properties in the Indian Ocean.

About Maldives

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Heavenly like islands are scattered in the Indian Ocean, perched on the Equator, 435 miles southwest of Sri Lanka, Measuring 820 kilometers north to south and 120 kilometers east to west at its greatest width, the closest neighbors are India and Sri Lanka. Its capital Male’ being situated in the center of the country and International air link to the capital is just 5 minutes by a speed boat


Just consider this - sparkling white sun-kissed beaches; crystal-clear lagoons studded with profusely-coloured corals; azure warm seas with an undisturbed, exotic marine life; palm-fringed islands; the pervading serenity; all of it summarised by the famous Moroccan traveller Ibn Battuta on describing Maldives as One of the wonders of the world.


The Sun, the Sand and the Sea. These are just the three simple realities beckoning tourists from far and wide to these little islets, giving as a result, a glorious sense of happiness and proving to be a heavenly getaway from the world and its worries. The Maldives teaches the visitors the pleasurable art of doing nothing, simply lazing around and enjoying some of the most spectacular and colourful vistas offered by Nature.

Where is Maldives

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This is perhaps the first question if you have no idea about this island nation and its rich natural beauty. If you are planning your next holidays, Maldives can be the perfect choice for you because it has everything that a tourist requires for ideal holidays.

One glance at the atlas will answer your question - Where is Maldive. Right on the Equator, you will find that situated in the southwest of Sri Lanka, Maldives stretches 823 km from North to South and 130 km from east to west.
Only about 200 islands are inhabited and only about 89 islands have resorts in them. Male is the capital city where 2/3 of the populations of Maldives reside.

 
Click to enlarge the Map of the Maldives